This is a one-time discount as dully explained by Licensecard.
This is a very good idea! Your suggestion has been added to the list of improvements that we will certainly put into practice in the future. Thank you!
Thank you for your valuable insight, Paul! In the current release, the feature to select Blesta pages where a pop-up should appear, including the order forms, is available only in relation to logged in customers. Upon future updates this functionality will be extended to cover not logged in users as well.